Hailing from the UK, I am a Wellington (NZ) based freelance creative. I have wide ranging experience that encompasses: print design for books, publications, and invitations; branding and identity; stationery; exhibitions and events; packaging and merchandise; websites and signage. My work has spanned a diverse set of clients and media outputs.
My personal interests, curiosity and self-initiated projects inform my commissioned work, ensuring that it is well conceived, engaging and beautiful. I believe that collaboration can only bring strength to a project and I have previously collaborated with furniture designers, web developers, poets, illustrators, photographers and even an astrophysicist!
With extensive knowledge of sustainable practices I always design with the environment in mind. I strive to minimise my impact through appropriate use of materials and processes, and ensuring that outcomes are effective and not wasteful.
Each brief is a new challenge, with unique problems that demand their own specific solutions. Strong ideas, thorough exploration of production processes and considered functional responses are at the heart of everything that I create.